About the Founder & CEO
David Artigue
Founder & Chief Executive Officer
Principal Advisory in Economics, Risk & Enterprise Development
Advising decision-makers in moments where judgment, discipline, and long-term perspective matter most.
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Overview
David Artigue is the Founder and Chief Executive Officer of the firm. The firm was established to advise Korean organizations and, more broadly, clients across Asia with care, respect, and long-term commitment. It also supports international companies of all sizes seeking to enter, expand, or strategically reposition within Asian markets.
The firm works with founder-led enterprises, family businesses, established corporations, institutional groups, and international firms planning market entry into Asia. Engagements are tailored to each organization’s scale, responsibility, and long-term objectives.
It was built to stand alongside decision-makers navigating uncertainty, transformation, and growth—when decisions carry material weight and the path forward is not always clear.
David Artigue’s professional experience includes leading companies directly and managing asset portfolios, bringing operational accountability and capital discipline into every advisory mandate. His perspective is not theoretical; it is shaped by lived responsibility, performance expectations, and real financial consequence.
He advises CEOs, investors, and owners from lived executive and capital stewardship experience—bringing judgment shaped by operational responsibility and real market exposure, complementing and going beyond purely analytical or office-based advisory perspectives.
He holds a Master of Business Administration (MBA), combining formal academic training with more than two decades of on-the-ground experience across Korea and the broader Asian region. Engagements are selective, hands-on, and conducted with the highest degree of confidentiality.
Core Advisory Pillars
His advisory framework is structured around five core pillars, each grounded in direct operational experience and long-term immersion in Asian markets:
Strategy
Developing disciplined, economically grounded strategies that align ambition with operational reality. Strategy is built from having led companies, allocated capital, and made decisions where outcomes carried tangible consequence.
Profit Maximisation
Strengthening sustainable margins through disciplined cost structures, pricing architecture, capital allocation, and operational performance. Profit maximisation is approached not as short-term extraction, but as the construction of resilient earnings capacity that supports durable enterprise value.
AI Integration & Innovation
Advising leadership teams on the responsible and practical integration of artificial intelligence and technological innovation into existing business models. The focus is on measurable operational leverage and long-term value creation—ensuring innovation enhances profitability rather than symbolic investment.
Turnaround & Transformation
Supporting organizations facing structural pressure, internal realignment, or strategic repositioning. Transformation is approached with clarity and discipline—restoring economic fundamentals, reinforcing governance, stabilizing operations, and rebuilding performance on sound foundations.
Market Entry & Expansion
Guiding companies entering Korea or expanding across Asia with realistic, on-the-ground understanding. Market entry strategies are informed by lived regional experience, cultural fluency, and practical knowledge of how decisions are truly executed within Asian business environments.
Each pillar reflects experience gained from operating within markets—not remote advisory theory, but insight shaped by leading organizations, managing assets, and navigating the complexities of Asian commercial landscapes firsthand.
How He Advises
David Artigue works directly with founders, executives, investors, and institutional decision-makers in situations where clarity, discretion, and disciplined thinking are essential.
His advisory style is structured, analytical, and personally engaged. He prioritizes economic rigor, risk discipline, and sustainable margin creation. The objective is not expansion at any cost, but resilient performance and long-term enterprise stability.
Having led companies and overseen asset portfolios himself, he balances strategic ambition with capital preservation, operational realism, and responsible growth.
His perspective is strengthened by more than two decades of professional immersion in Asia and over a decade of residence in Korea. This long-term presence has cultivated a deep understanding of regional business culture, hierarchy, negotiation dynamics, and relationship-based decision-making.
This is complemented by a European professional foundation rooted in structure, independent judgment, and disciplined governance.
For Asian clients, this dual perspective brings internationally aligned strategic thinking grounded in local realities.
For international organizations entering Asia, it provides culturally fluent, operationally realistic guidance that reduces friction and avoids costly missteps.
Network & Ground Intelligence
Over more than twenty years in Asia, David Artigue has cultivated a trusted network of professionals, operators, and industry specialists across multiple sectors.
These relationships are built on shared professional experience and long-term collaboration. The individuals within this ecosystem are active practitioners working daily in their respective fields—on the ground, inside markets, and within operational environments.
Where appropriate, this network provides additional perspective, sector-specific expertise, and practical insight, always under strict independence and confidentiality.
Advisory Philosophy
Discipline Before Growth
Enduring success is built on clarity before action, protection before expansion, and economic discipline before ambition.
The firm prioritizes:
Long-term stability over short-term momentum
Margin strength over superficial scale
Risk awareness alongside opportunity
Sustainable enterprise value creation
Engagement Approach
The firm works with a limited number of clients to ensure direct CEO involvement and uncompromised attention.
All mandates are handled personally, selectively, and with strict confidentiality.
The emphasis is not on volume, but on depth of judgment, quality of involvement, and decisions that must endure.
All advisory services are conducted in English and/or Korean according to client preference.